The Public Relations Programme was created with the intention to share activity results ensuing from all MES programmes. The programme team works on strategic documents related to the organisation’s internal and external communication, regular communication with the public and media on nature-related issues. The role of this programme is to establish norms and structure MES’s communication, which can refer to internal issues of the organisation or to external communication. Just as important role of the programme is the implementation of activities concerning education and membership animation. Due attention is also paid to strengthening connectivity between MES and the local conservation groups as regards increased efficacy and efficiency in monitoring, protection and ecological education at a local level.